“To do what we need to do today without Cassandra would cost a couple million dollars more and would be significantly harder to manage operationally.” -Dave Connors, Vice President of Operations
Company: Constant Contact
Overview: Constant Contact needed a modern data management system that could scale beyond their legacy RDBMS, support multiple data centers, and provide a much better total cost of ownership. It found what it needed in DataStax Enterprise.
With more than half a million customers, Constant Contact provides online marketing tools, including email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys to help small businesses generate new customers, repeat business, and referrals. The company consistently ranks as one of the top email senders worldwide, oftentimes placing as high as eight or nine among all global companies.
Challenge: Serve very small businesses with a powerful and agile set of data-driven services that help their customers effectively compete from a marketing standpoint against larger competitors, and do so in a very cost-effective fashion.
Solution: DataStax Enterprise, an integrated big data platform built on Apache Cassandra that scales, performs, and provides built-in support for multiple data centers.