DataStax Appoints Karl Van den Bergh as Chief Marketing Officer
Senior Marketing Leader to Execute Company’s Cloud Applications Strategy
SANTA CLARA, CA – August 23, 2016 – DataStax, the leading provider of database software for cloud applications, today announced the appointment of Karl Van den Bergh as chief marketing officer. Van den Bergh joins DataStax from TIBCO and is an industry veteran with a history of building high-performance teams, products and businesses.
“Karl’s expertise in cloud, open source, databases and analytics, coupled with his extensive experience in marketing, strategy and product make him extremely qualified to further drive DataStax’s success,” said Billy Bosworth, CEO, DataStax. “Karl is a seasoned executive who will focus our marketing on solidifying DataStax’s position as providing the only complete data platform designed for cloud applications.”
“The advent of digital business is driving a profound transformation of the software stack and will see the birth of new tech giants,” said Karl Van den Bergh, CMO, DataStax. “DataStax is uniquely positioned to become the data backbone for the new digital era and is destined to become one of the next industry greats. I’m thrilled to help accelerate DataStax on this journey.”
As general manager for the TIBCO Analytics cloud business, Van den Bergh was responsible for all product and go-to-market execution that resulted in building the business into the top-selling analytics cloud service on the Amazon Web Services Marketplace. Van den Bergh was also general manager for cloud and senior vice president of products at Jaspersoft, which was acquired by TIBCO in 2014. Van den Bergh has a history of successful roles, both strategic and operational, in early-stage startups such as Kickfire where he ran marketing and alliances, as well as billion-dollar tech companies like Business Objects where he held progressively senior positions including running the corporate strategy board and acting as general manager for the Information-On-Demand cloud business.
Van den Bergh holds a Bachelor’s degree in Physics from Trinity College in Dublin and a Master’s degree in Computer Science from Imperial College in London and is fluent in three languages.
DataStax, the leading provider of database software for cloud applications, accelerates the ability of enterprises, government agencies, and systems integrators to power the exploding number of cloud applications that require data distribution across datacenters and clouds, by using our secure, operationally simple platform built on Apache Cassandra™.
With more than 500 customers in over 50 countries, DataStax Enterprise is the database technology of choice for the world’s most innovative companies, such as Netflix, Safeway, ING, Adobe, Intuit, Target and eBay. Based in Santa Clara, Calif., DataStax is backed by industry-leading investors including Comcast Ventures, Crosslink Capital, Lightspeed Venture Partners, Kleiner Perkins Caufield & Byers, Meritech Capital, Premji Invest and Scale Venture Partners. For more information, visit DataStax.com or follow us on @DataStax.