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Mark Simborg

Customer Experience and Cloud Applications – Why 5 is the Number to Know

By Mark SimborgMay 24, 2017

Per Forbes:

  • The cloud computing industry is growing by nearly 20% annually and will be worth $162 billion by 2020.
  • The worldwide public cloud services market will grow 18% this year to $246.8 billion.
  • Nearly three fourths of tech CFOs say cloud computing will have the most measurable impact on their business in 2017.

Considering all of the above, it’s no wonder cloud applications have taken center stage as the best vehicle for selling any type of product and for forming a deep, long-lasting relationship with the customer.

But if you don’t have the right technology in place to support those cloud applications, your customer experience initiatives will be Dead On Arrival.

So what are cloud applications and why is the right data management foundation critical for their success?

There are 5 characteristics that make for effective cloud applications:

  1. Contextual – Meaning the application needs to provide contextually relevant data for every interaction. This can include geographic data, buying history, most recent social media activity, and much more.
  2. Always On – Meaning the application can’t afford to have even planned downtime and must always be up and running.
  3. Real Time – Meaning the application must process data and information at real-time speeds, with no delays or lag-time.
  4. Distributed – Meaning the application must be able to handle data coming in from widely distributed locations and users.
  5. Scalable  – Meaning the application need to be able to handle sudden and massive increases in users without failing or sacrificing performance.

If your data management foundation provides key capabilities for all of the above, you’ll be in pretty good shape.

But there’s more to the story than this. Click here to see why an always-on data management platform is critical for cloud applications.



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