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Jonathan Lacefield, Director of Customer Experience and Graph Solutions at DataStax

Data Autonomy: Why It’s No Longer a “Nice to Have”

By Jonathan Lacefield, Director of Customer Experience and Graph Solutions at DataStaxJuly 19, 2018

Who do you trust most with your enterprise’s valuable data and where should you leave it?

It’s a question nearly all companies are mulling over today.

Data is your most valuable asset, and retaining control over its location and portability is imperative to remaining competitive. You can’t afford to have cloud lock-in, and yet, many enterprises find themselves exactly that: locked in.

Blind Trust to Wise Discretion

The public cloud was built on trust. You stored your business’s data on AWS, Microsoft Azure, Google Cloud Platform, or a platform-as-a-service with the underlying assumption that your data would be protected from competitive threats. Even given potential risks, if you wanted to use a public cloud, you had limited choices. Trust was implied. You jumped in. Make no mistake, these major public cloud providers remain great cloud options today.

But they are not without competitive risks.

What happens when Amazon, Microsoft, or Google acquires a business and suddenly, they’re your competitor? It wasn’t too long ago that Walmart announced to its vendors that they were no longer allowed to use AWS. Amazon was encroaching as a major retail competitor and it no longer made sense to have Walmart’s sensitive data entrusted on their competitor’s cloud.

The point is: business shifts overnight. Data is your most valuable asset. The big public cloud providers are major businesses that continue to grow and expand into new markets. You cannot afford to have your data locked-in anywhere.

So where do you store your data?

Most businesses are grappling with the choices: on-premises, private cloud, public, or hybrid cloud. Being able to move data when and where needed between private and public clouds and across cloud vendors without losing services or disrupting business is the goal.

Enter Data Autonomy

Data autonomy gives you the power to maintain control of your data, no matter where it resides. This means having the flexibility to store, run, and handle your data in any type of environment (public, hybrid, on-premises, or multi-cloud), and to do it securely with granular data access control. It enables your company to be data-agile, so you can respond to sudden shifts in the market, new opportunities, and unforeseen threats quickly, without losing data or services.

To have data autonomy, you need an agile data layer that can handle the characteristics of today’s cloud apps, which are:

  • Contextual
  • Always on
  • Real time
  • Distributed
  • Scalable

To make this happen, you need a data management platform built for cloud applications and hybrid cloud.

DataStax Enterprise (DSE) is the always-on data platform powered by the best distribution of Apache Cassandra™. It allows you to choose your own infrastructure – so your most sensitive data is completely in your control and lets you configure where and how you want your data stored. You can keep critical data on your own infrastructure and other data in public clouds.

DSE is cloud-agnostic and independent of underlying cloud infrastructure, so you can move data without having to rewrite code and security privileges for each app (all your apps already work against DataStax Enterprise); this gives you the ability to quickly and easily move data and respond to market changes. You also won’t lose data management services (search, analytics, graph, security, etc.), as they are included in DSE when you move from one public cloud to another or to a private cloud.

With DataStax Enterprise, your data remains yours and you can use any cloud you want knowing that you have the power to move data at your discretion, and stay agile, competitive, and protected from unforeseen market changes.

On-Demand: How to Power Innovation with Geo-Distributed Data Management in Hybrid Cloud (webinar)

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