The DataStax Accelerate Website (“Website”) is owned and operated by DataStax, Inc. and its subsidiaries (together also “DataStax,” “We,” or “Us”). We, at DataStax, respect your privacy and work hard to protect the information you provide us online, which may include Personal Data. This Privacy Statement describes how we collect and use the information you choose to provide when you access our DataStax Accelerate Website ( and the choices available to you regarding our use of your information.


We may collect information from you through your use of the Website (for example when you register to attend DataStax Accelerate or contact a DataStax representative) and you may be required to share personal information with us, such as your name, email address, company name, job title, telephone number, browser and device information (including IP address), information collected through cookies and other similar technologies and/or other personal information (“Personal Data”) that can be used to directly or indirectly identify you in order to use certain features of the Website.[1] Additionally, you may be required to submit payment information. Credit card information will be collected and processed by a third party service provider. If you cannot attend DataStax Accelerate, you may still sign up to receive newsletters from us. We will request that you share your name and email address to receive newsletter updates. It is your choice whether or not to provide information, however if you choose not to provide requested information you may not be able to use certain features of the Website or be provided with certain products or services. Like most websites, the Website uses cookies and other automated information collection means: our servers may automatically collect usage information that could include your IP address, cookie information, browser information, the page you request and other website usage patterns.  For more information about the cookies and similar technologies we use, and how you can control them, please refer to the section entitled “Tracking Technologies”.


We will use your personal information to ensure that your registration is properly processed, and to provide you with information about DataStax’ services and products, as set forth below. We may also contact you with information relevant to DataStax Accelerate. We may use your information (including, where applicable, Personal Data) to support and develop your relationship with DataStax and your use and understanding of our products and services, and to promote our business, products and services. The ways and contexts in which we use information about you include:

  • To provide materials you request. We provide a number of ways for you to request materials from us, such as newsletters, brochures, product literature and the like.  We may collect and use contact name, title, contact information, preferences, and other information relevant to responding to your request.
  • To operate the Website. We use information to maintain, secure and improve the Website, to help you quickly find information on the Website, and to understand your interests when visiting the Website.  We do analytics to understand your behaviors and to improve the Website for all of our users.
  • To tell you about our business. We may use information to contact you to tell you about our business, products and services.  We do this in our legitimate interests in promoting and selling our products and services.
  • For other marketing purposes. DataStax may use your contact information to tell you about other products and services that we believe might be of interest provided you have indicated that you are happy to be contacted for these purposes.  If at any time you do not want communications from DataStax for promotional purposes or do not want us to share your information with our third party partners for promotional purposes, please let us know (see the section entitled “Opting Out”).
  • To share information with our vendors. DataStax may share your collected information to DataStax Vendors for operational purposes, such as the sharing of your data with an events management vendor for the purpose of organizing the event.
  • To share information with our Sponsors and event participants. DataStax may share your collected information with our event sponsors and participants who we believe might be of interest to you, and who may contact you.

Our third party service providers are authorized to use your personal information only as necessary to provide services to us.

Tracking Technologies

When you visit the Website, we and our third party service providers (which may include third-party analytics service providers and third-party advertisers) use cookies, tracking pixels, server logs and other similar technologies to collect and store your information and preferences, to track your activity on the Website, and to enhance the functionality of our Website. The data collected may include usage statistics, Website traffic and performance data, and other information such as your IP address, the type of internet browser or device you use, any website you have come to the Website from and your operating system.  The information collected may include your Personal Data. We use the following technologies on the Website:

  • Cookies.  Cookies are information about you that is stored on your browser or hard drive and may be set by us or by third parties who are delivering services on our behalf.  Certain cookies on the Website last only for the duration of your session and expire when you close the browser. Other cookies are used to remember you when you return to the Website and so last for longer.  Many cookies are necessary for Website operational purposes or used to save you time (for example, so that you do not need to manually re-enter your information when you log back in).
  • ‘Targeting’, ‘advertising’ and ‘re-targeting’ cookies.  These cookies record your visit to the Website, the pages you have visited and the links you have followed.  These help us improve the Website by showing when and how users use the Website. We use this information, subject to your choices, to make the Website and the advertising displayed on it more relevant to your interests, and may also share this information with applicable third parties for this purpose.  We sometimes work with partners to manage our advertising on other websites.  This may involve gathering information through our advertising partners about websites that you visit, so as to place you in a “market segment”. This information is used to place our advertisements based on your browsing activities and interests. Without these cookies, advertisements you encounter will be less relevant to you and to your interests.

If you choose to accept cookies from us and our service providers, you are agreeing to let us and our service providers install cookies on your computer. For more help with cookies see the section entitled “Disabling cookies”.

  • Web beacons.  We use web beacons (also known as internet tags or clear GIFs) on the Website to access and set cookies and otherwise help us to better understand how users are moving through the Website.  Information provided by the web beacons include the computer’s IP address, the type of browser being used and the time that the web beacon was viewed.  We also use web beacons in emails and newsletters so that we know when such communications have been opened and to otherwise help us tailor our communications to individual users.
  • Pixel tags.  We also engage third party service providers to serve online advertisements on our behalf.  They may use a “pixel tag” which triggers a cookie to collect information about your visits to the Website and to other websites, and they may use that information and share and combine it with other information with their partners to show you advertisements for goods and services you might be interested in on the Website and on other websites, apps and social media platforms (such as LinkedIn and Facebook) including by observing the kinds of products and subject-matter you are interested in and certain other information.
  • Google Tag Manager.  This service allows website tags to be managed via an interface (tags are small elements of code that are used, for example, to measure traffic and visitor behavior, to understand the effect of online advertising and social channels, to set up re-marketing and orientation towards target groups, and to test and optimise websites).  Google Tag Manager only implements tags. No cookies are used and consequently no Personal Data is recorded.
  • Google Analytics.  To help us improve the Website, we use Google Analytics, a web analytics service.  Google Analytics uses cookies to help us analyse how visitors use the site. The information generated by cookies about your use of the Website (including your IP address) will be transmitted to and stored by a Google server in the United States.  Google uses this information for the purpose of evaluating your use of the website, compiling reports on Website activity for our Website operators and providing them with other services relating to Website activity and internet usage.

Disabling cookies Most web browsers automatically accept cookies but if you do not want to allow cookies on your computer, most browsers have a feature that allows you either to automatically decline cookies, or to decline or accept particular cookies from a particular web site. You can learn more about cookies here (which includes additional useful information on cookies and how to block cookies using different types of browsers). You can prevent the storage of data relating to your use of the Website and created via the cookie (including your IP address) by Google Analytics by downloading and installing the browser plug-in available here . For more information about behavioral advertising cookies and about how to turn these features off please refer to the information available here or here . If you choose to reject cookies from the Website, the content we provide may be of less relevance to you, and you may be unable to use certain Website services, features, and functionality that require registration, customization, or data tracking.

Social Media and Advertising Partners

Our use of advertising partners We sometimes work with advertising networks that gather information about the content on the Website that you visit, and on information on other websites and services that you may visit. This may result in you seeing advertisements on the Website or our advertisements when you visit other websites and services of third parties. For information about how to turn these features off see here. Our use of social media platforms We use social media platforms to advertise to you online and to monitor the success of our advertising (for example, by receiving information when you click on our ads on Facebook, LinkedIn and others):

  • LinkedIn Ads.  The analysis and conversion tracking technology provided by the social network LinkedIn is integrated into the Website.  When you visit the Website, a connection is established between your browser and the LinkedIn server via the re-marketing tags.  This informs LinkedIn that you visited the Website with your IP address, meaning that LinkedIn can connect your visit to the Website with your your account.  We can use this information to display LinkedIn ads. Please be aware that we as the Website provider do not receive any information about the content of the transferred data or how it is used by LinkedIn.  Further information can be found in LinkedIn’s privacy policy here.
  • Marketo.  We use third party marketing software from a company called Marketo to send our emails.  As mentioned above, we use cookies as part of tracking so we have information on email open rates and click through rates.  We also track activity on the Website. For example, visitors can download marketing white papers from the site and we use Marketo cookies to see who does this and if they then visit other parts of the Website.  For more information on Marketo’s privacy and cookie policy, please see Marketo’s privacy policy here.
  • Twitter Advertising.  We advertise on Twitter and our advertising content will be tailored to your interests on the basis of your browsing behavior and the pages you have consulted on this and other websites.  In order to improve the relevance of our marketing content, the cookie may therefore transmit such data to Twitter, which will use it to better understand your interests. If you decide that you do not wish your browsing data to be collected, you can find comprehensive information on Twitter’s advertising policy and the steps you can take to protect your privacy here.
  • Facebook Custom Audience.  This service from Facebook enables us to display personalised ads to people on our email lists when they visit Facebook.  We provide information such as your email address and phone number in encrypted form to Facebook (so they cannot be seen by anyone at Facebook) to enable Facebook to determine if you are a registered Facebook account holder.
  • Facebook Connect.  We use Facebook Connect to allow you to sign up and log in using your Facebook account.  If you sign up using Facebook Connect, Facebook will ask your permission to share certain information from your Facebook account with us.  This may include your first name, last name, email address in order for us to verify your identity and gender, general location, a link to your Facebook profile, your timezone, birthday, profile picture, your “likes” and your list of friends.  This information is collected by Facebook and is provided to us under the terms of Facebook’s privacy policy here .  You can control the information that we receive from Facebook using the privacy settings in your Facebook account.

Information Sharing

We do not sell your personal information. Any personal information you choose to provide us will be used in accordance with this Privacy Statement and applicable laws and regulations. We do share information as necessary to provide services to you and support our business operations (for example, advertising and PR service providers, event-related services, delivery and fulfilment services, and other web-related services such as web-hosting and web-monitoring services) who have agreed to keep the information confidential and use it only to provide the applicable service(s). In some cases, we work with companies that help us to communicate with you. Please be aware that we may disclose your personal information in the following instances, as allowed by law:

  1. When required to do so by law or in the good faith belief that such action is necessary to comply with applicable laws or legal processes;
  2. When we believe in good faith that disclosure is necessary to protect our rights or property, your safety or the safety of others, investigate fraud, or respond to a government request, including exchanging information with other companies and organizations for these purposes;
  3. If DataStax is involved in a merger, acquisition, bankruptcy, or sale of a portion of its assets, we may transfer the information you provide to us to a third party or share your information with the company with which we enter into such a transaction or process as part of such transaction or process;
  4. DataStax may share your information with any third parties if you grant us consent to do so.

Security  [CD2]

DataStax cares about protecting your personal information from improper access and/or use. DataStax maintains physical, electronic and procedural safeguards designed to protect your information, such as secure software (SSL), firewalls and passwords. Only authorized personnel amongst our employees and third party service providers have access to your information and only on a ‘need to know’ basis. We internally audit our security and privacy practices and procedures examining confidentiality standards and information access in order to protect your information. DataStax follows generally accepted standards to protect the information submitted to us. However, no method of transmission over the internet or electronic storage is 100% secure. As a result, we cannot guarantee absolute security and you transmit your information to us at your own risk.

Security Breach

We may send an email to you at the email address you have provided to us in the event of a security breach.  Depending on where you live and the circumstances of the breach, you may have a legal right to receive notice of a security breach in writing.

International Users

When you access the Website from outside the United States, including the European Union (EU), you consent to have your information processed outside the country where you are located.

Access and Choice

If your personal information changes you can correct or update it by contacting DataStax at If you no longer desire to receive marketing communications (which includes information about new product/service notices, email newsletters or other future communications from us) please follow the opt-out instructions included in our confirmation email and in each communication. Opting out will not be applicable to information provided to us, as a result of You signing up to use the Website, where we have a legitimate interest, legal compliance requirement that requires us to not do so, and otherwise necessary and legally permissible purpose(s). You may therefore continue to receive administrative and transactional notices related to DataStax Accelerate and the Website.

Data Retention

DataStax will retain your personal information as long as reasonably necessary to fulfill the commercial purposes established by this Privacy Statement. We may also retain aggregated information beyond this time for research purposes and to help us develop and improve our services (you cannot be identified from aggregate information retained or used for these purposes). In addition, DataStax will retain the information as necessary to comply with the law, resolve disputes, enforce agreements, and for other legally permissible purposes. We may also retain a record of any stated objection by you to receiving DataStax updates for the purpose of ensuring we can continue to respect your wishes and not contact you further.

Photo and Video Disclaimer

We may use video and photography to capture DataStax Accelerate events.  This may include video or photographs of attendees.  By attending DataStax Accelerate, you consent to our use of your likeness and image within DataStax marketing or other materials produced, used or contracted by DataStax.  In order to protect your privacy, any images will not include your full name or other personally identifiable information.  If you do not wish to be included in DataStax marketing or other materials, please contact the event organizers or

Changes to the Privacy Statement

We may update this Privacy Statement to reflect changes to our privacy practices. When we do change the policy, we will also revise the “effective” date at the top of this page. If we make material changes we will notify you via email or by means of a notice on the Website before the changes become effective. We encourage you to periodically review our Privacy Statement. Any such material changes will only apply to Personal Data collected after the revised privacy policy took effect.  Your continued use of this Website following such changes constitutes your acceptance of the revised policy.

Contact Information

You can contact DataStax’ Privacy Department at: 3975 Freedom Circle Santa Clara, CA 95054 USA Third-party websites and technologiesPlease be aware that other websites, including the websites of third parties that you connect with through the Website, may collect your information (including Personal Data).  This policy does not cover the information practices of those third-party websites. Further, the Website may employ third party technologies that require you to accept such third party’s terms.  This policy does not cover the information practices of those third-party technologies. Additional notices Notices for California users At this time, we do not respond to ‘Do Not Track’ browser settings or signals. In addition, we may use other technology that is standard to the internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to our site. Those tools may be used by us and by third parties to collect information about you and your internet activity, even if you have turned on the Do Not Track signal. Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at (916) 445-1254 or (800) 952-5210. Notices for European Economic Area (EEA) users Under EU data protection laws (including General Data Protection Regulation 2016/679 (“GDPR”)) you have the right under certain circumstances to receive a copy of your Personal Data held by us, request the correction, rectification of your Personal Data, erasure of your Personal Data, restriction of processing of your Personal Data, request for data portability of your Personal Information, and request that we cease processing of your Personal Data.  You can exercise these rights by contacting us at  We may need to request specific information from you to confirm your identity and ensure you have the right to access this information, to ensure that your Personal Data is not disclosed to any individual who does not have the right to receive it.  We may also contact you to ask you for further information in relation to your request in order to speed up our response time. We will respond to your request within 30 days. When we delete information it will be deleted from the active database but may remain in our archives. If a request or concern is not satisfactorily resolved by us, you may approach your local data protection supervisory authority.  The Information Commissioner (ICO) is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your Personal Data, as well as deal with any complaints that you may have about our processing of your information.  See here for more information. Lawful basis for processing Personal Data that we collect about you EU data protection laws contain a number of lawful bases under which processing of Personal Data is permitted.  For our EEA users we have been careful to ensure we have a lawful basis for processing all Personal Data that we have. Our lawful bases include:

  • Performing a contract we have with you – in certain circumstances we need your Personal Data to comply with an obligation to deliver products and services. For example, if you want to use our software products and download them through the Website, we need your name and contact details so we can communicate with you and provide the software.
  • Legal compliance – sometimes the law says we can or need to collect and use your information. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.
  • Legitimate interests – this is a basis for processing found in EU data protection laws which permits processing where we have a good and fair reason to use your information, and do so in ways which do not hurt your rights, freedom and/or interests. We sometimes need your information to pursue our legitimate interests in ways which might reasonably be expected as part of running our business and which do not materially impact your rights, freedom and/or interests. For example, we will send you promotional communications about our products and services, subject to your legal rights to control whether we do so.

Transfers of Personal Data If you are located in the EEA for the purposes of GDPR and any corresponding or equivalent national implementing law or regulations, DataStax, Inc. is the data controller with respect to any Personal Data collected by it, and that information may then be transferred to DataStax, Inc’s subsidiaries in the EEA (including DataStax UK Limited) which may also act as a data controller in relation to that information in order to perform the activities described in this policy.  The address of and contact details for these entities is available on the Website here. Any information (including Personal Data) which we collect is stored on secure servers in the US operated by DataStax or its service providers.  Personal Data may be transferred by us to our other offices and/or to third parties mentioned in the circumstances described above (see the section entitled “How we may share your information”), which may be situated outside the EEA and may be processed by staff operating outside the EEA. Where we transfer your Personal Data we will take all reasonable steps to ensure that your privacy rights are protected which may include entering into European Commission-approved standard contractual clauses relevant to transfers of Personal Data outside the EEA. [1] We assume you will be registering yourself. We collect personally identifiable information that pertains to DataStax Accelerate registrants.


Contact Us

Have questions? We’re here to help. Direct your questions (based on topic area) to one of the emails below and a representative will get back to you within 48 hours. We look forward to seeing you at DataStax Accelerate!

General inquiry or sponsorship opportunities:
Registration questions: