Today’s hospitality customers expect to be able to find the best hotel choices and rates, in real time, with ease. In response to these demands, online travel agencies, metasearch providers, call centers, and hotel websites have all had to digitally transform to keep pace with digitally savvy customers.
Retailers need to be more adaptable than ever, especially as customers embrace more channels and devices. But too often, retailers are constrained by technology that is expensive and disruptive to update. For these businesses, accommodating the emergence of shopping platforms and functions such as buy buttons on Pinterest is a struggle, or even a non-starter. To keep pace with change, retailers need a modular ecommerce architecture that empowers them to modify their customer experiences. Retailers need what we call an adaptable ecommerce architecture to deliver more relevant and consistent high-quality customer experiences regardless of how many new platforms and channels emerge.
Mikael Racaud
Distribution and Reservation Product Manager, Accor
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