Jonathan Lacefield

In today’s digital age, data is&nbsp;<a href="https://www.economist.com/leaders/2017/05/06/the-worlds-most-valuable-resource-is-no-longer-oil-but-data">more</a>&nbsp;<a href="https://www.economist.com/leaders/2017/05/06/the-worlds-most-valuable-resource-is-no-longer-oil-but-data">valuable</a>&nbsp;than oil and gold. It’s one of the most important assets any organization has in its possession. It is therefore critical that enterprises do everything within their power to make sure their data remains secure—and fully under their control.

Unfortunately, many organizations find their data locked into proprietary cloud databases in Amazon Web Services, Google Cloud, and Microsoft Azure, to name a few, and don’t realize the implications. What happens if one of these tech juggernauts gobbles up one of your competitors—and all of a sudden has its sights set on taking you down?

<h2>What is Data Autonomy?</h2>

Becoming the strongest company possible starts with data autonomy.

Quite simply, data autonomy is the idea that your organization can retain complete control over its data—no matter where it’s stored.

Data autonomy enables enterprises to use any kind of environment—whether it’s a public cloud, private cloud, hybrid cloud, or on-premises solution—to store, run, and process data.

If you want to protect your data, you need to have data autonomy.

Data autonomy provides several benefits, including:

<ul>
	<li>Security.&nbsp;Make sure only authorized individuals can access your data. Keep your data secure with end-to-end encryption and auditing.</li>
</ul>

<ul>
	<li>Sovereignty.&nbsp;Maintain privacy and ensure regulatory compliance (e.g., GDPR) by maintaining control over the physical location your data is stored.</li>
</ul>

<ul>
	<li>Compliance.&nbsp;With complete control of your data, not only can you ensure compliance with laws and regulations, you can also adhere to internal compliance policies.</li>
</ul>

It’s one thing to say you care about securing your data. But without data autonomy, it may only be a matter of time before you find yourself locked into a vendor’s cloud—without control over your organization’s most important assets.

The good news is there’s an easy fix: DataStax Enterprise (DSE), the always-on cloud platform powered by the best distribution of Apache Cassandra™.

DSE provides the scalability, availability, speed, and security today’s leading enterprises require.

DSE enables you to choose exactly where you want to store data. For example, DSE allows you to keep your most sensitive data secure in your own data center while moving other data to the public cloud.

Comprehensive data security is simply not possible without data autonomy. The two go hand-in-hand.

Data Autonomy and Data Security

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