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Turning Audience Data into Meaningful Insights

American publishing icon Condé Nast embarked on a mission to use deep analysis of customer behavioral data to drive user engagement and improve subscription rates.

To achieve this, it needed a database that could process a large volume of user data quickly and in real time and achieve high performance at scale without breaking the bank.

Diginomica Exclusive: Condé Nast on the pursuit of customer experience at web scale, with DataStax Enterprise

“With our Feature Store built on DSE, we are able to build highly curated datasets for machine learning and accurately predict and react to user behavior. These algorithms will be the key to delivering an optimized and personalized customer experience going forward and driving better user engagement.”

Antonino Rau, Director of Data Engineering & Intelligence at Condé Nast

The Opportunity

An American mass media company with more than 164 million consumers across 19 brands, including Wired, Vogue, GQ, and Vanity Fair, Condé Nast saw a chance to improve audience engagement using the vast array of user behavior flowing into its databases.

To learn how to better engage its customers, Condé Nast launched a multivariate testing initiative with the goal of fully understanding its user base and the types of content, web layouts, and visual displays that appeal to each target segment.

Condé Nast also wanted to leverage the data gathered in its multivariate testing initiative to provide personalized content and recommendations to web visitors, which they hoped would translate to a more engaging experience and increased online subscribers.

The Solution

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DataStax Managed Cloud

A fully managed, white-glove service with guaranteed uptime, real-time capabilities, and end-to-end enterprise-grade security.

Advanced Performance

DSE 6 offers double the performance of the previous version of DSE and has now been independently verified as being at least twice as fast as open source Apache Cassandra.

Data Autonomy

Data Autonomy means having full control of your data and freedom to move it wherever you want, whenever you want.

Apache Cassandra

The open source core of our technology and the greatness we are built on, Apache Cassandra offers power and flexibility like no other database.


The Results



Improvement in digital click-through rate



Milliseconds response time for 7,800 requests per minute




Faster data reprocessing time for the new Feature Store

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