The biggest challenge for any big enterprise is organizing the data that has organically grown across the organization over the last several years. This isn’t unique to Verizon. Everyone has data lakes, data ponds – whatever you want to call them. They have all grown up organically within various business units. Now it’s about bringing that together. How do you get your arms around all the data you have? Verizon is one of the largest telcos in the world. Imagine the size of some of the data stores we have. Any one of our business units is almost a Fortune 100 company on its own. When you pull all that together, you’ve got a lot of complexity with a lot of data that needs to get categorized, inventoried, and controlled.