Personalization

The Challenge

Delivering an engaging customer experience increases customer acquisition and retention to drive revenue and business growth. But getting to this point involves the consumption and analysis of massive volumes of dynamic user activity data in real time, to give your customer exactly what they want, every time.

Why DataStax

Simplify creating custom user profiles and bring to light products and services that your customer may not be aware of. DataStax easily manages massive volumes of dynamic data for search and analysis of user activity to deliver the most engaging experience possible. Multi-data center and cloud replication ensure your app is always on while scaling to any size, in the Cloud, on-Premise and across the globe.

Businesses that use Cassandra know their customers better
250TB+
Personal user activity data stored
by eBay on Cassandra
90B+
Personalized recommendations Outbrain
serves per month
10M+
Transactions per second driven by Netflix
custom ‘Profiles’
Other users of Apache Cassandra for Personalization
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