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Case Study: First Utility

Case Study First UtilityDownload the First Utility Case Study

“Investing in digital engagements creates higher customer lifetime value, and First Utility is focused on delivering applications that build trust and create long-term profitable relationships with our customers. DataStax Enterprise offers the data scale and analytics capabilities we need to bring these new
innovations to market.”

-Bill Wilkins CIO/CTO First Utility

First Utility Helps Customers Optimize Their Energy Consumption Using DataStax Enterprise

Industry: Utilities

First Utility is the largest independent energy supplier in the UK, servicing more than one million households. Focused on disrupting the legacy, slow-changing utilities industry, First Utility wanted to develop a modern platform to support a disruptive energy startup through innovation and evolve a highly efficient business model that allows them to offer consistently market leading prices to their customers. First Utility selected DataStax Enterprise when it realized it needed a new platform that could store and manipulate large amounts of data for their My Energy and other applications.


  • Disrupt the legacy, slow-changing utilities industry
  • Evolve business model to offer consistently market leading prices to customers
  • Needed a new platform to store and manipulate large amounts of data


  • Selected DataStax Enterprise as its distributed, responsive and intelligent foundation
  • Masterless architecture of DSE ensures high availability and linear scalability
  • Integrated analytics capabilities based on Apache Spark provide functionality not available elsewhere


  • First company to offer an energy data analytics platform
  • Increased customer retention
  • Customers use 5-6% less energy and further reduce their energy bills