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Case Study: Krux

Case Study: KruxDownload the Krux Case Study

“DataStax provides a valuable tool for storing large quantities of data that don’t fit in memory, but still serving that data with low latency.”
– Paul Lathrop, Senior Infrastructure Engineer, Krux

Company: Krux

Overview: Krux delivers data fabric for the consumer web. Krux’s data management platform (DMP) helps companies protect, manage, and monetize across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences for more than 700 million users worldwide. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, Bloomberg, Meredith, NBC Universal, Forbes Media, Triad Retail Media, Wikia, Financial Times,, Apartments, and The Wall Street Journal Digital Network. Find our more at

Data Size: 1 Terabyte; 50,000 Requests per second.

Challenge: Provide high availability and low latency in a scalable data store for Krux’s user data service

Solution: DataStax Enterprise allowed Krux to deploy a robust data store solution compatible with its Amazon EC2 infrastructure and support other key use cases