Macy’s: Why Your Database Decision Directly Impacts Customer Experience

According to a recent Harvard Business Review study, there’s only a 43% chance that customers who have a poor experience will stick with you for the next 12 months. Contrast that to the 74% that will remain your customer if they have a great experience. 

Learn how Macy’s, a leading American department store chain founded in 1858 with over 750 stores in 45 states, Guam and Puerto Rico is transforming their customer experience with DataStax Enterprise. Peter Connolly, Senior Architect of Macys.com will share his insights on:

• Journey into NoSQL
• Approach to determine the right technologies to power cloud applications
• What led Macy’s to select DataStax Enterprise 
• Outcomes that transformed the customer experience