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Why You Need A Graph Database to Understand Your Customers


Companies across a variety of industries are trying to attain a holistic view of their customers.  From creating a more personalized experience to creating more timely and relevant support, to simply marketing to them more efficiently and effectively, there are tremendous gains to be had with a 360-degree view.

However, achieving this 360-degree view requires serious data — or more accurately, serious crunching and analyzing of data to understand customer relationships across every touchpoint and multiple business units.

Sound challenging? It was. Until graph databases.

Traditional data stores and algorithms can’t handle interactions across multiple touchpoints in real-time —these days your customers will not wait for your batch job to complete.  However, new graph technologies provide unique benefits for getting that all-important Customer 360 view.

Watch this on-demand webinar to learn how to:

  • Leverage a graph database to support your customer 360 project.
  • Manage customers through multiple channels and gather a complete timeline of their interactions.
  • Identify actionable user behavior patterns.

Creating a real-time, comprehensive, 360-degree view of your customers can be extremely difficult, but not if you’re using graph.

Watch On-Demand


Mike Downie

Senior Developerat Expero

Gehrig Kunz

at DataStax