Everyone’s been talking about the power of big data for so long that we’ve lost something in the process: the VALUE of big data. What tools and abilities do enterprises need to capitalize on big data’s big promise and to create amazing customer experiences? The answer lies in “real time” – real-time data for real-time insights for real-time customer expectations. If you’re not using both big data and real-time data to drive your digital innovation and power transformative customer interactions, then you’re going to come up short of your competitors in the CX race. Read this eBook to learn the important distinction between big data and real-time data and how you can combine them to power customer-facing applications to deliver transformative, real-time customer experience.