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The 7 Ways a 360-Degree Customer View Helps Banks

Banking has never been so easy — or so difficult. It’s easier than ever to know customers’ preferences and habits via their various touchpoints but harder than ever to keep them happy and loyal. Bridging the gap between these two points — customer knowledge, on the one hand, customer fickleness, on the other — is data; specifically, having a 360-degree view of your customers. Read this this eBook to learn the various ways a 360-degree customer view helps banks stay ahead of disruption and ahead of their customer to always keep them coming back.
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