Netflix Personalizes Viewing for Over 50 Million
Customers with DataStax

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Case Study: Netflix
Industry: Streaming Media
Netflix, the world’s leading subscription service for movies and TV, launched in 1997 as a provider of DVDs by mail. However, since it launched its “Watch Instantly” streaming delivery service in 2007, the Los Gatos, Calif., company has steadily shifted resources toward the streaming model, since it offers benefits to both the business and to customers (no postage costs or delivery wait times).

At the same time, the company considered the data and storage demands that streaming media would require. (DVDs require warehouse storage – streaming movies require storage of information.)
Challenges
  • Affordable capacity to store and process immense amounts of data (more than 2.1 billion reads and 4.3 billion writes per day)
  • Single point of failure with Oracle’s legacy relational architecture
  • Achieving business agility for international expansion
Solution
  • DataStax Enterprise delivers a persistent datastore, 100% uptime and cost effective scale across multiple data centers
  • DataStax expert support
Results
  • DataStax delivers a throughput of more than 10 million transactions per second
  • Effortless creation/management of new data clusters across various regions
  • Capture of every detail of customer viewing and log data
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