How Transactional Analytics is Changing the Future of Business

A look at the options, use cases, and anti-patterns

Data is increasingly becoming a key strategic asset in today’s Internet economy. Fraud detection systems, media and entertainment applications, and home and sensor solutions ingest and analyze high-speed, high-volume customer information and need fast turnaround on collected data to drive compelling customer experiences.

This business paper explores how DataStax Enterprise makes it easy for Internet Enterprises to run operational analytics on data stored in Cassandra, and integrate insights with historical Hadoop data warehouses/lakes. By leveraging data collected from operational (transactional) systems organizations you can achieve fast time-to-insight so that online applications can lead to better business.