Brand Resources

The DataStax logo is the most prominent representation of our brand. Treat it with respect and use it according to these straightforward guidelines.

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Usage

The DataStax logo is one color, and should appear in black over white (or near-white), or white over black. It is also acceptable to use the white logotype over the main DataStax colors, which are defined here in the guidelines.

Clear Space

The DataStax logo should adhere to the prescribed clear space, which can be defined as half the height of the logotype (x). No other elements should be placed within this clear space.

Minimum Size

To preserve legibility, the logo should never be printed smaller than 1 inch wide, nor should it appear at less than 100 pixels wide in digital formats.

Logo Sub-Brands

To remain consistent with the DataStax logo, our product brands are designed to support a similar brand experience and work as a family.

Co-Branding Situations

In certain situations, we may need to co-brand documents or publications. In order to achieve balance, the overall height of the logos should be optically equivalent. Rules about the exclusion zone should always be followed.

Color plays an essential role in our visual identity, with each product line being assigned a color.

In most cases, designs should be paired more heavily with white space, but allowing for pops of color to bring visual attention to the focus and concept of the execution.