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Brand Resources
We’re glad you’re here. Let’s talk brand.
At DataStax our brand represents who we are, the solutions we provide, and the value we offer. Every experience someone has with DataStax – whether in person, through our products, services, promotions, or on our website – is part of our brand. And every experience counts. With that in mind, you can find downloadable assets here along with guidelines for using them in a way that best represents the DataStax brand visually.
The Logo
The DataStax logo is the most prominent representation of our brand. Treat it with respect and use it according to these straightforward guidelines.
Primary | Download PNG
Usage
The DataStax logo is one color and should appear in black over white (or near-white), or white over black. It is also acceptable to use the white logotype over the main DataStax colors, which are defined here in the guidelines.
Primary - For Light Backgrounds | Download PNG
Primary - For Dark Backgrounds | Download PNG
Clear Space
The DataStax logo should adhere to the prescribed clear space, which can be defined as half the height of the logotype (x). No other elements should be placed within this clear space.
Primary - Clear Space
Minimum Size
To preserve legibility, the logo should never be printed smaller than 1 inch wide, nor should it appear at less than 100 pixels wide in digital formats.
Minimum Size - Print
Minimum Size - Web
Product Logos
To remain consistent with the DataStax logo, our product brands are designed to support a similar brand experience and work as a family.
Astra DB Logo | Download PNG
Astra Streaming Logo | Download PNG
Luna Logo | Download PNG
Luna Streaming Logo | Download PNG
DataStax Enterprise Logo | Download PNG
Brand Icons
Icons representing DataStax, and the Astra, DataStax Enterprise, and Luna products offerings, are available in two versions for use on either light and dark backgrounds.
For Light Backgrounds
For Dark Backgrounds
Co-Branding Situations
In certain situations, we may need to co-brand documents or publications. In order to achieve balance, the overall height of the logos should be optically equivalent. Rules about the exclusion zone should always be followed.
Co-Branding Example
DataStax Colors
Color plays an essential role in our visual identity, with each product line being assigned a color.
In most cases, designs should be paired more heavily with white space, but allowing for pops of color to bring visual attention to the focus and concept of the execution.
#3A3A42
Pantone 447 C
C50 M30 Y40 K90
#EB6C34
Pantone 1655 C
C0 M73 Y98 K0
#998E5D
Pantone 5835 C
C18 M11 Y70 K32
#4A9AB4
Pantone 7459 C
C66 M1 Y8 K8
#3980D3
Pantone 2382 C
C78 M30 Y0 K0
If you need help using DataStax brand assets, please contact us at .