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Brand Resources

We’re glad you’re here. Let’s talk brand.

At DataStax our brand represents who we are, the solutions we provide, and the value we offer. Every experience someone has with DataStax – whether in person, through our products, services, promotions, or on our website – is part of our brand. And every experience counts. With that in mind, you can find downloadable assets here along with guidelines for using them in a way that best represents the DataStax brand visually.

The Logo

Usage

The DataStax logo is one color and should appear in black over white (or near-white), or white over black. It is also acceptable to use the white logotype over the main DataStax colors, which are defined here in the guidelines.

Primary - For Light Backgrounds

Primary - For Light Backgrounds | Download PNG

Primary - For Dark Backgrounds

Primary - For Dark Backgrounds | Download PNG

Clear Space

The DataStax logo should adhere to the prescribed clear space, which can be defined as half the height of the logotype (x). No other elements should be placed within this clear space.

Primary - Clear Space

Primary - Clear Space

Minimum Size

To preserve legibility, the logo should never be printed smaller than 1 inch wide, nor should it appear at less than 100 pixels wide in digital formats.

Minimum Size - Print

Minimum Size - Print

Minimum Size - Web

Minimum Size - Web

Product Logos

To remain consistent with the DataStax logo, our product brands are designed to support a similar brand experience and work as a family.

Astra DB Logo

Astra DB Logo | Download PNG

Astra Streaming Logo

Astra Streaming Logo | Download PNG

Luna Logo

Luna Logo | Download PNG

Luna Streaming Logo

Luna Streaming Logo | Download PNG

DataStax Enterprise Logo

DataStax Enterprise Logo | Download PNG

Brand Icons

Icons representing DataStax, and the Astra, DataStax Enterprise, and Luna products offerings, are available in two versions for use on either light and dark backgrounds.

For Light Backgrounds

For Light Backgrounds

For Dark Backgrounds

For Dark Backgrounds

Co-Branding Situations

In certain situations, we may need to co-brand documents or publications. In order to achieve balance, the overall height of the logos should be optically equivalent. Rules about the exclusion zone should always be followed.

Co-Branding Example

Co-Branding Example

DataStax Colors

Color plays an essential role in our visual identity, with each product line being assigned a color.

In most cases, designs should be paired more heavily with white space, but allowing for pops of color to bring visual attention to the focus and concept of the execution.

 
DS Black
#3A3A42
Pantone 447 C
C50 M30 Y40 K90
 
Astra Red-Orange
#EB6C34
Pantone 1655 C
C0 M73 Y98 K0
 
Luna Gold
#998E5D
Pantone 5835 C
C18 M11 Y70 K32
 
Enterprise Blue
#4A9AB4
Pantone 7459 C
C66 M1 Y8 K8
 
DS Blue
#3980D3
Pantone 2382 C
C78 M30 Y0 K0

If you need help using DataStax brand assets, please contact us at .

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DataStax, is a registered trademark of DataStax, Inc.. Apache, Apache Cassandra, Cassandra, Apache Pulsar, and Pulsar are either registered trademarks or trademarks of the Apache Software Foundation.