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At DataStax our brand represents who we are, the solutions we provide, and the value we offer. Every experience someone has with DataStax – whether in person, through our products, services, promotions, or on our website – is part of our brand. And every experience counts. With that in mind, you can find downloadable assets here along with guidelines for using them in a way that best represents the DataStax brand visually.
The DataStax logo is one color and should appear in black over white (or near-white), or white over black. It is also acceptable to use the white logotype over the main DataStax colors, which are defined here in the guidelines.
The DataStax logo should adhere to the prescribed clear space, which can be defined as half the height of the logotype (x). No other elements should be placed within this clear space.
Primary - Clear Space
To preserve legibility, the logo should never be printed smaller than 1 inch wide, nor should it appear at less than 100 pixels wide in digital formats.
Minimum Size - Print
Minimum Size - Web
To remain consistent with the DataStax logo, our product brands are designed to support a similar brand experience and work as a family.
Icons representing DataStax, and the Astra, DataStax Enterprise, and Luna products offerings, are available in two versions for use on either light and dark backgrounds.
In certain situations, we may need to co-brand documents or publications. In order to achieve balance, the overall height of the logos should be optically equivalent. Rules about the exclusion zone should always be followed.
Color plays an essential role in our visual identity, with each product line being assigned a color.
In most cases, designs should be paired more heavily with white space, but allowing for pops of color to bring visual attention to the focus and concept of the execution.
Pantone 447 C
C50 M30 Y40 K90
Pantone 1655 C
C0 M73 Y98 K0
Pantone 5835 C
C18 M11 Y70 K32
Pantone 7459 C
C66 M1 Y8 K8
Pantone 2382 C
C78 M30 Y0 K0
If you need help using DataStax brand assets, please contact us at email@example.com.