Learn how to succeed with Apache Cassandra™ at DataStax for Developers!

Brand Resources

We’re glad you’re here.

Let’s talk brand.

At DataStax our brand represents who we are, the solutions we provide, and the value we offer. Every experience someone has with DataStax – whether in person, through our products, services, promotions, or on our website – is part of our brand. And every experience counts. With that in mind, you can find downloadable assets here along with guidelines for using them in a way that best represents the DataStax brand visually.

The Logo

The DataStax logo is the most prominent representation of our brand. Treat it with respect and use it according to these straightforward guidelines.

Download Print Assets Download Digital Assets
DS Logo Primrary

Primary | Download PNG

DS Logo Secondary

Secondary | Download PNG

Single Color Options

When placing the logo over a complex background or overly colorful background, choose the single color version. Only black and white should be used.

DS Logo Dark

Primary - For Light Backgrounds | Download PNG

DS Logo White

Primary - For Dark Backgrounds | Download PNG

Clear Space

The DataStax logo should adhere to the prescribed clear space, which can be defined as the height of the letter “x” in the logo. No other elements should be placed within this clear space.

Clear Space

Primary - Clear Space

Minimum Size

To preserve legibility, the logo should never be printed smaller than 1 inch wide, nor should it appear at less than 100 pixels wide in digital formats

Minimum Print Size

Minimum Size - Print

Minimum Web Size

Minimum Size - Web

Logo Sub-Brands

To remain consistent with the DataStax logo, our product brands are designed to support a similar brand experience and work as a family.

Download Sub-Brands Assets
Astra Logo

DataStax Astra Logo | Download PNG

Luna Logo

DataStax Luna Logo | Download PNG

Enterprise Logo

DataStax Enterprise Logo | Download PNG

Vector Logo

DataStax Vector Logo | Download PNG

Co-Branding Situations

In certain situations, we may need to co-brand documents or publications. In order to achieve balance, the overall height of the logos should be optically equivalent. Rules about the exclusion zone should always be followed.

Co Branding

Co-Branding Example

DataStax Colors

Color plays an essential role in our visual identity. We are a colorful brand, but not a multi-colored brand. Designs should be paired more heavily with white space, but allow for pops of color to bring visual attention to the focus and concept of the execution.


If you need help using DataStax brand assets, please contact us at branding@datastax.com.