Thomas Been

This week was a huge milestone for DataStax. We announced the expansion of our mandate to unlock real-time AI at scale for all organizations. After more than a decade building applications used by millions with Apache Cassandra&reg;, we&rsquo;ve identified what makes the best applications. It&rsquo;s not only real-time data at scale&mdash;it&rsquo;s their use of AI. They&rsquo;re built by bringing <a href="https://www.datastax.com/products/real-time-ai">ML to the data, in Apache Cassandra</a>, instead of moving data to complex and expensive traditional ML architectures based on batch processing. With the acquisition of Kaskada, we&rsquo;ll make real-time AI accessible to power all applications. Real-time AI is described perfectly in our <a href="https://www.datastax.com/blog/real-time-ai-for-everyone">CEO Chet Kapoor&rsquo;s blog post</a>.
There could not be a better moment to reaffirm who we are at DataStax. What unites the members of TeamStax, what unites us, is that we&rsquo;re:
<ul>
<li style="font-weight: 400;" aria-level="1">Results driven. We&rsquo;re passionate about technology that impacts our users' and customers&rsquo; applications in a tangible way, from scale to market-leading unit economics.</li>
<li style="font-weight: 400;" aria-level="1">Empowering. From education to self-service use and customer success, we&rsquo;re paving the way for our customers to make valuable and informed progress toward success.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Dynamic. We, along with the open-source community, are constantly looking to solve hard problems fast for our customers so they can focus on building the best applications.</li>
</ul>
We define the open source technologies we&rsquo;re contributing to and our cloud services by their:&nbsp;&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Impact. Our success is the impact our customers make. We are building services that deliver the best performance on the market at a fraction of the cost of alternatives.</li>
<li style="font-weight: 400;" aria-level="1">Velocity. The most valuable opportunities are short-lived. We remove obstacles to developing, operating, and scaling applications for our customers to succeed.</li>
<li style="font-weight: 400;" aria-level="1">Innovation. We innovate in the open with our communities and customers. Together, we keep pushing the limits of data and technology to build the best applications.</li>
</ul>
For everyone to understand who we are and how we empower our customers, we&rsquo;re excited to launch our new brand look. We&rsquo;re extremely proud of the work done&mdash;in-house!, to represent who we are today. There are many aspects, but we&rsquo;d prefer you experience it rather than read about it. Here are five elements we love the most about our new brand:
<ul>
<li style="font-weight: 400;" aria-level="1">The brand represents the speed and scale that DataStax uniquely provides to applications with real-time AI.</li>
<li style="font-weight: 400;" aria-level="1">Our &ldquo;atomic shape&rdquo; is a triangle. This perfectly balanced shape can be used to represent anything in the world, one point at a time, like real-time data.</li>
<li style="font-weight: 400;" aria-level="1">Our color palette enables contrast and diversity to offer distinct yet coherent experiences to empower our personas, from developers to application owners.</li>
<li style="font-weight: 400;" aria-level="1">The brackets in our logo (did you catch them?) are a tip of the hat to the developers and practitioners that create magic with data and code.</li>
<li style="font-weight: 400;" aria-level="1">It&rsquo;s a brand for people. From TeamStax members to our world-class customers, we&rsquo;ve designed a brand that can be worn on hoodies as much as displayed on websites!</li>
</ul>
Thanks to everyone who was involved in creating and launching the brand. You can all be proud as it marks a new chapter for DataStax.

A New Chapter: Introducing Our New Brand

Thomas BeenCMO, DataStax

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