Sending Video Content Coast to Coast in 2 Seconds

Sling TV chose DSE to provide a highly resilient service that personalizes to each user and scales on-demand to keep up with their expanding customer base and changes on the internet.


Products & Services

DataStax Enterprise


Media & Entertainment/Gaming


Contact Sales

16 Platforms serviced across smart TVs, tablets, game consoles, smartphones, and streaming devices

2.3 Million customers served by on-demand data center’s faster, more personalized content delivery

2 Seconds to replicate data across the country


The #1 live TV streaming service with approximately 2.3 million customers, Sling TV, was looking to provide more personalized service for its users.

They recognized the need for a highly available, scalable, and centralized data solution for their 16 platforms to deliver a great customer experience. They also wanted to build the Sling TV backend on-demand in a hybrid cloud environment.

The Opportunity

Sling TV was looking for a proven solution to stay competitive and provide a first-class customer experience. They wanted to personalize the user experience on a grand scale and also be able to scale on demand.

This new platform needed to be highly available and resilient while centralizing business logic over 16 different platforms across the country. They wanted to be able to deliver a seamless experience to all customers.

Sling TV needed to have the ability to build out a backend in the hybrid cloud environment and a distributed database with a continuous deployment model. The chosen solution is also to provide media distribution capabilities.

DataStax Enterprise (DSE) has become a key part of our hybrid cloud strategy and has enabled our software to run in private and public clouds with close to the same tooling. With DSE, we are now able to replicate data across the country in less than two seconds, which is a big win for us. We look forward to leveraging DSE to power the future growth of Sling TV.

Brad LinderDirector, Cloud Native Engineering at Sling TV