Sending video content coast to coast in 2 seconds
Sling TV chose DSE to provide a highly resilient service that is personalized to each user, and scale on demand to keep up with their expanding customer base and changes on the internet.

16 Platforms serviced across smart TVs, tablets, game consoles, smartphones, and streaming devices
2.3 Million customers served by on-demand data center’s faster, more personalized content delivery
2 Seconds to replicate data across the country
The #1 live TV streaming service with approximately 2.3 million customers, Sling TV was looking to provide a more personalized service for its users.
They recognized the need for a highly available, scalable, and centralized data solution for their 16 platforms to deliver a great customer experience. They also wanted to build the Sling TV backend on-demand in a hybrid cloud environment.
The Opportunity
Sling TV was looking for a proven solution to stay competitive and provide a first-class customer experience. They wanted to personalize the user experience on a grand scale and also be able to scale on demand.
This new platform needed to be highly available and resilient while being able to centralize business logic across 16 platforms across the country. They wanted to be able to deliver a seamless experience to all customers.
Sling TV needed a distributed database with a continuous deployment model and the ability to build out a backend in the hybrid cloud environment. The chosen solution also needed to provide media distribution capabilities.
DataStax Enterprise (DSE) has become a key part of our hybrid cloud strategy and has enabled our software to run in private and public clouds with close to the same tooling. With DSE, we are now able to replicate data across the country in less than two seconds, which is a big win for us. We look forward to leveraging DSE to power the future growth of Sling TV.
Brad Linder
Director, Cloud Native Engineering at Sling TV