Why DataStax for Retail

Deliver engaging, consistent customer experiences across all touchpoints, achieve compliance, prevent fraud, and process orders faster. Only an always-on, real-time, secure database can help retail companies meet these growing business needs while staying ahead of the competition.

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Build Relevant, Omnichannel Experiences

Integrated real-time graph, analytics, and search empower retailers to get a single view of the customer and drive contextually relevant omnichannel experiences and personalized recommendations by connecting transaction, behavior, and geo-location data.

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Distributed and Always-On

Increase revenue with 24x7x365 availability, no matter the location. While improving dollar realization with real-time pricing based on relevant factors such as product popularity and scarcity.

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Personalization and Recommendations

Whether in person, online, or a hybrid approach like “click and collect,” DataStax empowers retailers to deliver tailored customer experiences, in the moment. Collect and contextualize customer interaction data across all touchpoints to serve your customers with the information they want, where they want it, every time.

Trusted by the World’s Leading Retail Brands

See how customers are using DataStax to revolutionize how they use data and lead the wave of disruption in their industries.

Related Resources

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Blog
How Retailers Can Avoid Valentine’s Day Headaches

It may be the day of love but it’s also, quite often, a day of stress for major retailers and the database administrators in charge of keeping their applications running smoothly. While it’s not a national holiday where people spend weeks shopping or take the day off work, Valentine’s Day is still responsible for a significant amount of retail sales every year — The National Retail Federation forecasted Valentine’s Day spending to reach $19.6 billion in 2018 alone, the second-highest number in the survey’s 15-year history. Now that retailers have come out of the spending rush from Black Friday, Christmas, and other winter holidays, they have some time to make adjustments for another round of retail traffic spikes and increased spending, both online and offline. Just like over Christmas, around this time of year, too, database administrators are working frantically to mitigate disruptions from the surge in online visitors. To mitigate downtime and ensure the best possible shopping experience for their customers, retailers need to have three main things going for them, as far as their database and data management strategy: 1.   Build for Infinite Scalability In the event a retailer is anticipating a higher volume of traffic and sales than previous years, either because of a bigger marketing budget that will drive more customers to the store this year or because of a new product launch over Valentine’s Day, the company needs to implement an affordable and scalable solution for rapid growth. Relational databases can’t provide the linear scalability retailers need to handle a surge of traffic for even a short period of time. A NoSQL, active everywhere database is the solution for many because it helps scale all types of applications by adding nodes to the cluster — and without requiring any downtime or maintenance issues. 2. Be Hybrid-Cloud Ready Another way to avoid downtime during the busy Valentine’s Day shopping season is to implement hybrid-cloud applications and use hybrid cloud data strategies. If data is still distributed in data silos and only accessible through multiple sources, important applications may not be able to run at their peak in the middle of a traffic surge. Maintaining a hybrid cloud database streamlines data management and allows for easy access to all types of data quickly and efficiently. 3. Use Masterless, Always-On Database An always-on, distributed cloud database ensures high availability to ensure your key ecommerce applications stay always on even during peak traffic times. A key factor in this is having a database that runs on a masterless architecture, which means that any node can serve an incoming request. If one node goes down, another node can take over so there is no break in the transaction or transmission of data, and consequently no downtime—and not stoppage in Valentine’s day shopping or browsing for your customers. 6 Years With No Downtime? It Happened READ BLOG POST

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Blog
Why Hybrid Cloud Is the Answer for Retailers

Retail may not be the first thing that comes to mind when you think about technological innovation, but think about how much eCommerce has transformed the way we buy things just over the last five years, much of it thanks to the use of powerful databases.  We now have a seemingly infinite amount of choice with thousands of online retailers and a mind-blowing array of options just a click away. As such, it comes as no surprise that eCommerce sales grew 15% in 2018 and the global retail eCommerce market is expected to reach $4.9 trillion by 2021.  In an age of limitless competition, retailers increasingly understand how important it is to use modern applications to ensure optimal customer experiences in every interaction—be it in-store, online, or on social media.  When customers have poor experiences, they’re four times as likely to look for substitutes. On the flipside, deliver great experiences on a regular basis, and customers become loyal. This is a big deal. Though loyal customers may only account for 15% of a retailer’s customer base, they can be responsible for generating as much as 70% of sales. To meet customer expectations and ensure optimal experiences, retailers are increasingly moving to hybrid cloud environments. In fact, one recent report found that 21% of retailers already have hybrid cloud deployments, making them the second largest adopters of this kind of computing infrastructure.  What’s more, 93% of retailers believe that hybrid cloud or multi-cloud are the best IT models for them because they help them meet consumer demand for personalization and instant gratification while ensuring data is secure and maintaining consistent experiences across channels. Here are the five key benefits of hybrid cloud for retailers. The Benefits of Hybrid Cloud for Retailers 1. Makes it easier to sell by reaching customers where they are A hybrid cloud infrastructure gives retailers the peace of mind that comes with knowing their applications can scale easily during high-traffic periods. Hybrid cloud also makes it easier for retailers to optimize their sites for mobile—something that’s critical as the ecommerce market continues to grow at a rapid pace. Add it all up, and it becomes much easier to sell to customers at any time and on any device, which should be the goal of any retailer. 2. Makes it easier to create products customers want Having a hybrid cloud infrastructure allows retailers to leverage the kind of powerful data analysis that steers them in the direction of creating the products their customers are dying to have. One Berlin-based fashion startup, for example, uses data to identify new styles and trends their customers are most interested in. Beyond that, retailers can also use hybrid cloud environments to deliver the personalized experiences their customers expect. 3. Better control of inventory According to a recent report, 43% of retailers say inventory management is their biggest day-to-day challenge. Good news: hybrid cloud also gives retailers more real-time visibility into their inventory levels, which can also help them solve cash-flow issues (i.e., having too much inventory on hand). More insight into inventory levels also helps increase sales, as customers quickly look for substitutes when retailers are out of stock. 4. Increased productivity and efficiency Of course, one of the main drivers of hybrid cloud adoption is the efficiencies that come along with it. Retailers deploying their applications in hybrid cloud environments will enjoy cost savings, increased accessibility, and increased availability, among other things.  Beyond that, the cloud makes it easier to integrate tools and workflows, letting retailers enjoy additional productivity gains. It also allows for data portability, meaning enterprises can change cloud providers whenever they want, which gives them a competitive advantage by allowing them to be proactively ready to counter disruption right when it happens.  5. Better control of data In the age of high-profile (and costly) data breaches and regulations such as the European Union’s GDPR, no organization is completely safe from the consequences of data loss or leakage.  The hybrid cloud can help here, too, allowing organizations to store personally identifiable information on private cloud resources while using the public cloud for less sensitive applications. Choosing where your data lives is extremely powerful for retailers, as it allows them to more easily comply with regulations while providing a low-latency experience for shoppers by placing data near where they are located. For Retailers, Hybrid Cloud Is the Best Way Forward Retailers are coming to realize that hybrid cloud is the ideal model for their IT infrastructures, but not all of them have fully taken the plunge into hybrid cloud—yet. Still, nearly one-quarter of them have, and we expect more and more retailers to follow suit in the very near future.  And that’s a great thing: Those that make the move sooner will sooner realize all of the above benefits while gaining a clear competitive advantage over their peers and delighting their customers in each interaction. Walmart’s Secret to Delivering a Winning Customer Experience (Webinar) WATCH NOW  

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Case Study
C&S Wholesale: Achieving Seamless Supply Chain Mastery With DataStax Enterprise

Supply chains can be incredibly complicated at the data level. For C&S Wholesale Grocers, Inc., taking full advantage of their data to optimize its supply chain meant changing its approach to data management. Read this case study to learn how they used DataStax Enterprise for this transformation.

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