Publicis Sapient, the Digital Business Transformation hub of Publicis Groupe, is purpose-built to help clients reimagine their business for the digital age, helping ensure what they do has a material impact on their business performance and the experience of their customers. Publicis Sapient houses SapientRazorfish and Sapient Consulting — bringing leading digital pioneers, experienced consultants, cutting-edge technologists, and industry experts to partner with our clients.
Publicis Sapient and DataStax have teamed up to lead the creation of Rapid Commerce, a cloud-based, microservices commerce platform that enables large retailers to quickly accelerate their retail business into high gear. DataStax Enterprise (DSE), the underlying database, ensures contextual experiences for application users and manages massive amounts of data from a variety of sources at cloud scale.
Rapid Commerce takes into account specific challenges and opportunities to form the basis for the best Rapid Commerce solution and implementation approach. It delivers the agility, measurability and flexibility modern retailers demand as they move towards innovative, responsive and personalized commerce platforms.
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The numerous touchpoints and channels available to consumers has made optimizing the purchasing process a real challenge for today’s retailers. Navigating the complexities of an omni-channel world and anticipating rapidly evolving needs requires a powerful, yet flexible platform that can scale and change as needed. The Rapid Commerce solution provides the agility, measurability and innovation that modern retailers demand as they transform the commerce experience.
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Retailers need to be more adaptable than ever, especially as customers embrace more channels and devices. But too often, retailers are constrained by technology that is expensive and disruptive to update. For these businesses, accommodating the emergence of shopping platforms and functions such as buy buttons on Pinterest is a struggle, or even a non-starter. To keep pace with change, retailers need a modular ecommerce architecture that empowers them to modify their customer experiences. Retailers need what we call an adaptable ecommerce architecture to deliver more relevant and consistent high-quality customer experiences regardless of how many new platforms and channels emerge.
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