Resource Summary

Retailers need to be more adaptable than ever, especially as customers embrace more channels and devices. But too often, retailers are constrained by technology that is expensive and disruptive to update. For these businesses, accommodating the emergence of shopping platforms and functions such as buy buttons on Pinterest is a struggle, or even a non-starter.

To keep pace with change, retailers need a modular ecommerce architecture that empowers them to modify their customer experiences. Retailers need what we call an adaptable ecommerce architecture to deliver more relevant and consistent high-quality customer experiences regardless of how many new platforms and channels emerge.

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