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Case Study

Condé Nast Delivers Engaging Online Content With DataStax Enterprise

An iconic American media company feeding a vast and varied audience, Condé Nast realized it needed a powerful cloud database to support a subscription-building initiative to improve online engagement and content recommendations. In DataStax Enterprise and DataStax Managed Cloud, it found the perfect foundation for this project, which provided tangible results.

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“With DataStax Enterprise, Condé Nast is able to leverage the insights from multi-variate testing to not only build an optimized customer experience but also to improve engagement. We’re now seeing an increase in clickthrough rates of 30 percent and our data science team feels empowered to make more informed decisions for their models, driving to better consumer engagement.”

Antonino Rau
Director Data Engineering & Intelligence
Condé Nast