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RCI Bank and Services
Gets a 360-Degree Customer View with DataStax

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“One of the main advantages of the DataStax solution is that it allows us to easily and quickly add external data from insurers, builders, surveys or partners, for example. We are also going to gather additional information such as daily contact made with the client, the communication channel used, the subject of his request, his payments..”

Jean-Charles Gemin,
Head of the Big Data program at RCI Bank and Services Service
Technology & Production
of the three-bank EDP
Case Study: RCI Bank
Industry: Financial Services
A key financial services player in the automotive market, RCI Bank and Services, which handles more than 4 million service contracts a year for clients like Nissan and Mitsubishi, was facing an onslaught of external data that was breaking its legacy systems. Using DataStax Enterprise, RCI was able to wrangle this data into a holistic, 360-degree view of customers and personalize its service like never before. Read this case study for the full story.

Opportunities
  • Obtain a unified view of client data
  • Implement relevant and personalized marketing campaigns
  • Integrate multiple sources of external data
Solution
  • DataStax Enterprise for a always-on, linear scalability while integrating multiple sources of external data
Results
  • 360-degree customer view
  • Integration of more than 7 million client clusters

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