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Every customer interaction including purchases, offer redemptions, web/mobile interactions, and emails, generates massive amounts of customer data, challenging the boundaries of traditional data management systems. In this session we’ll cover how implementing a real-time marketing data platform helped a global Quick Serve Restaurant (QSR) understand important customer signals, including behaviors, needs, and style to generate actionable insights for various applications in real-time. We’ll provide an overview of the solution built with DataStax Enterprise covering the different platform components including storage, stream processing, and data APIs, and how the components can be configured for various use cases.

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Speakers

Mudit Srivastava

Customer Data Platforms Architect at Publicis Sapient

Rahul Singh

Platform Architect at Anant